Skip to main content

News Articles

Cost the highest concern for Irish consumers when buying food

Monday, 03 October 2022

The Food Safety Authority of Ireland (FSAI) today welcomes EU-wide research conducted by the European Food Safety Authority (EFSA). The 2022 Eurobarometer on food safety, the first to be commissioned since 2019, focused on a range of topics including concerns about food safety, trust in sources of information on food risks, and personal interest in food safety.

When asked about factors affecting food purchases, Irish consumers ranked cost (63%) as the most important consideration, with taste (54%) and food safety (52%) following close behind. Strikingly, these results are higher overall than the average top concerns across the whole EU of cost (54%), taste (51%) and food safety (46%).

Other findings from the Eurobarometer include:

  • Chief among Irish food safety concerns are food poisoning from food or drinks contaminated by bacteria, viruses, and parasites (39%); pesticide residues in food (36%); and additives like colours, preservatives or flavourings used in food or drinks (29%).
  • A strong majority of Irish consumers (82% of men and 83% of women) would change their behaviour if made aware of a foodborne disease outbreak news story, with 90% of those aged 15–24 stating they would do so.
  • When asked for their reasons for not engaging with the EU food safety system, Irish consumers (47%) responded; “I take it for granted that the food sold is safe”.

Dr Pamela Byrne, Chief Executive, FSAI said, “In the current high cost of living climate and with rising household bills, it is not surprising to see that Irish consumers report cost as the main factor when purchasing food, up 6% since 2019. However, from a food safety perspective, it is encouraging to see that Irish consumers place food safety as the third most important factor when buying food.”

    “Over 1,000 Irish consumers were interviewed as part of this research, and 90% of those agreed that regulations are in place to ensure that the food we eat is safe, with 84% of the same respondents trusting national authorities as a source of information on food risk, a figure almost 20% higher than the EU average (66%).”

    “75% of Irish people interviewed said they had a personal interest in the topic of food safety. We want every Irish consumer to know that the FSAI is responsive and understanding of their concerns regarding food safety. We continue to work with food businesses in Ireland to ensure that food safety regulations are complied with and that Ireland maintains its positive reputation for producing safe food. Working in conjunction with the food inspectorate and other EU food safety authorities, we will continue to protect consumers and raise compliance through partnership, science, and food law enforcement,” Dr Byrne concluded.


Note to Editors:
The 2022 Eurobarometer on food safety in the EU is the fourth such survey since 2005. Findings are based on interviews with 27,000 people across the EU and conducted between 21 March and 20 April 2022. It presents an evolving picture of how Europeans choose food, their food safety awareness, and concerns, and who they trust for information on food safety issues. Commissioned at an EU member state level by EFSA (European Food Safety Authority), the data on Irish consumers was collected by B&A Research.

• Full report: 2022 Eurobarometer survey on food safety in the EU
• Country factsheets
• Dynamic map of food safety concerns in the EU (2019 & 2022)