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Breakfast Bites: Food marketing terms - what you need to know

August 26th - 26th

Time: 8:20am (refreshments served from 8:00am) - 9:20am

Location: Food Safety Authority of Ireland, Dublin 1

The Food Safety Authority of Ireland (FSAI) would like to present ‘Breakfast Bites’, a series of free, informal breakfast meetings for food businesses. Here, we provide useful information on the topics you want to know more about. These events are very helpful if you own or work in a small food business and also for those of you who want to get your new food business off the ground.

Our upcoming Breakfast Bite is on: Food marketing terms - what you need to know

Food marketing terms are the words used to describe food in a way that resonates with consumers and differentiates a product from competitor’s products. Dr Wayne Anderson of the FSAI will give an outline of the general legal requirements that food businesses must follow when using marketing terms on food. He will then cover the agreed guidance for the specific marketing terms: Artisan/Artisanal, Farmhouse, Traditional and Natural.

As places are limited, early registration is advised.

Register here for this Breakfast Bite  

View the agenda for this Breakfast Bite