Monday, 14 December 2009
The aim of food labelling is to provide consumers with information which may influence their purchasing decisions.
Consumers may want to know what ingredients are in a food product, how to cook it, how it should be stored, its best-before or use-by date, its fat content or other nutritional properties. Detailed, honest and accurate labelling is essential to inform the consumer as to the exact nature and characteristics of the food product, enabling them to make a more informed choice.
The objective of this study was to establish if consumers understand the various forms of labelling currently presented on foodstuffs and the efficiency of such labels to assist them make informed purchasing choices.