Wednesday, 17 June 2020
The correct use of marketing materials and terms when it comes to labelling Irish gin.
This guide sets out an approach to ensure the correct use of marketing materials and terms which do not mislead the consumer when it comes to labelling Irish gin.
It will help food business operators (FBOs) to ensure that gin produced in Ireland is labelled correctly. It also sets out an approach to ensure the correct use of marketing materials and terms so that the consumer is not misled when it comes to the labelling of gin produced in Ireland.
FBOs include those who produce/ manufacturer, distribute or bottle gin produced in Ireland. The FBO is obliged to ensure that food information provided to consumers is compliant with relevant legislation.
The labelling and advertising of food is governed by the main principle outlined in Article 16 of Regulation (EC) No 178/2002 on the general food law. All spirit drinks are also subject to the provisions of the specific spirit drinks legislation, which is Regulation (EC) No 110/2008. This spirit drinks legislation has been updated by Regulation (EU) No 2019/787, which comes into force in May 2022.